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Preparing To Sell

Preparing your property for sale is critical to the outcome of your sale price. Here are some of the initial steps Bill takes to get your property on the market:

  • Make suggestions and advise you about changes you may want to employ in order to make your property more sale-able.

  • Create a repair plan for your home to optimize your home "market" value, if necessary.

  • Assist you in pricing your home competitively - to open the market vs. narrowing the market.

  • Offer guidance in furniture placement and staging the home. (You may want professional staging. Read more about staging.)

  • Design a special marketing plan, if needed, to accommodate the unique nature of your property.

  • Create a video tour and full-color brochure, available to all agents and prospective buyers who enter your home. (See some property videos Bill has recently sold.) 

  • Enter your home into the Multiple Listing Service to make other Realtors aware of your property for sale.

  • Provide your listing on award-winning real estate websites like Zillow, Redfin, Trulia, and more.

  • Feature your home on RE/Max exclusive worldwide real estate website.​

  • Showcase your home on dozens of relevant websites.

  • Send faxes and e-mails announcing new listings to local agents.​

  • Notify corporate relocation network of the new listing for incoming transferees.

  • Expose your home to business affiliates, past clients, and your neighborhood through e-mail.

  • Send just-listed cards to the surrounding area - over 50,000 direct mailed per year.

  • Promote your home at RE/Max company agent sales meeting.

  • Notify all buyers in RE/Max buyer profile system.

  • Will prospect 2 hours daily, speaking with people, looking for potential buyers.

  • Always make immediate contact with potential new buyers interested in learning more about your property.

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In 2020, per a survey from, Buyers are still moving forward with their buying processes with some changes. 61% of Buyers want video to screen homes virtually, 51% want high quality photos, and 39% want a walk-through using video chat with their agent.

Buyers want more today from a home since "The Stay".  Most buyers do not want to deal with repairs and renovations. Most importantly, Buyers do not want to visit a home until they are ready to write an offer. Homes catering to these changing needs, are more likely to sell quickly at a better value.  


Valuing Your Home

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